Ecommerce insurance
We provide pay-as-you-sell general liability insurance designed specifically for eCommerce. With premiums on average 42% lower than other A-Rated Insurers.
Indicative quote only — actual premium confirmed during application
Select a category and enter revenue to see your estimate
Most traditional insurance isn't designed for eCommerce. Premiums are based on annual forecasts, charged upfront or through high-interest premium financing. This leaves you vulnerable to under-insurance if you surpass your sales projections or eats into your bottom line if you over-insure.
Assureful offers accurate online seller insurance based on actual sales, eliminating the guesswork. Our monthly-billed and pay-as-you-sell insurance ensures you maintain the right coverage without the stress.
You're covered directly by us, with claims handled by our trusted claims administrator. No sharing your data with third-party insurers to find the best quote.
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Fully compliant and connected with all major eCommerce platforms
Our Blog
Stay updated with the latest trends, tips, and insights in product and liability insurance. Learn how to protect your business and succeed in the changing ecommerce landscape.
Key Takeaways About 82% of small-business general liability policies include some product liability, but exclusions and marketplace rules leave about 19% n
Key Takeaways Many ecommerce sellers carry $1–2M liability policies (costing roughly $23–$42/month) that can be wiped out by a severe product claim, forcin
Key Takeaways A product injury claim nearly cost a mid-sized ecommerce seller $38,000, but their pay-as-you-sell liability policy covered the loss in full,
Our proprietary machine learning technology assesses your product mix against 33,000+ product categories to give you the best quote tailored to your needs. Without the need for lengthy application forms.
Connect your seller accounts and let our technology automatically adjust your monthly premium based on actual sales, not an annual forecast.
With eCommerce insurance that syncs your actual sales and is backed by A rated Insurers, you can maintain coverage for exactly what you sell every month without lifting a finger.
Join thousands of eCommerce sellers who trust Assureful for their liability coverage.
GET A QUOTENo obligation quote. Policies can be canceled at any time, with 30 days' notice.
“Assureful has been amazing! They took care of everything with Amazon and finding the right insurance for our Amazon Product was really easy. Highly recommend for all e-commerce sellers!”
Waterglider International Founders
Accurately rated and fairly priced Commercial General Liability Insurance to fit your eCommerce needs
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