Product Liability Insurance Without |
At Assureful, we're throwing out the streams of paperwork and complex application forms. We connect directly to your store, price your cover on real sales data and have an insurance certificate for your entire product catalog in your inbox - within minutes, saving you up to 42%*.
*On average saving you up to 42% on your current product liability insurance premiums.
Traditional Insurers
- Revenue estimates & guesswork
- Locked-in annual premiums
- Lengthy applications
- Price never adjusts to your sales
Assureful
- Priced on real sales data
- Pay as you sell - adjusts monthly
- Quote in 2 minutes
- A-rated coverage, no broker
Designed for Amazon and Shopify sellers
No credit card required · Cancel anytime
Works with Amazon and Shopify
“Assureful has been amazing! They took care of everything with Amazon and finding the right insurance for our Amazon Product was really easy. Highly recommend for all e-commerce sellers!”
Waterglider International
Amazon Seller
Designed for Amazon and Shopify sellers
As Featured In
How It Works
Put an end to endless paperwork, guesswork, and impossible annual forecasts.
Get a quote in 2 minutes
Enter your email, connect your Amazon or Shopify store, and our AI prices your product liability coverage across 33,000+ product categories.
Pay monthly on actual sales
No annual forecasts. Your premium adjusts every month based on what you actually sold. Sell more in Q4, pay proportionally. Sell less, save immediately.
Sell fully protected
A-rated product liability coverage that meets Amazon and Shopify requirements. Coverage starts immediately. Claims handled directly - no broker in the middle.
400+ Data Points
- Sales data by volume and price
- Type of products and seasonality
- Claims history
- Risk profile based on your specific product category
Assureful Pricing Engine
The Result
Your premium auto-adjusted every month based on real-time tracking of your sales across every channel.
Amazon Requires It. Your Business Needs It.
Once your monthly sales exceed $10,000, Amazon mandates product liability insurance. Without it, your listing can be suspended - and your revenue stops overnight.
$10K
Monthly sales threshold that triggers Amazon's mandatory insurance requirement
Frequently Asked Questions
Yes. Amazon requires all sellers generating more than $10,000 in monthly revenue to maintain a product liability policy. Assureful policies are fully compliant with Amazon's requirements and we can send your certificate of insurance directly to Amazon on your behalf.
Yes. We cover imported products from all countries including China, across 33,000+ product categories. This is a key area where traditional insurers often decline coverage or charge significantly more.
We connect directly to your Amazon or Shopify seller account and calculate your premium each month based on your actual sales volume. No annual forecasts, no guesswork, no surprise audits. If your sales go down, your premium goes down automatically.
Yes. You can cancel at any time with 30 days' notice. There are no lock-in periods, no early termination fees, and no penalties.
No. Assureful is an insurance provider with delegated underwriting authority. We handle everything directly - your data is never shared with third-party brokers.
We integrate directly with Amazon and Shopify. When you connect your seller account, we automatically pull your sales data to price your coverage accurately each month.
Coverage can start immediately after your application is approved. Most sellers are covered within 24 hours.
Product liability coverage protects you if a product you sell causes bodily injury or property damage to a customer. This includes legal defence costs, settlements, and judgments.
By connecting your seller accounts, our AI Underwriting Engine can access your real-time sales data to accurately rate the risk of your product mix and give you the best possible price. This eliminates the need for annual revenue forecasts.
Assureful covers over 33,000+ product categories across Amazon and Shopify. We cover 95% of products, including those manufactured in China.
Yes. Your Assureful policy covers global sales, so you're protected no matter where your customers are located.
Claims can be submitted through your online Assureful account. Our trusted claims administrator will handle the process from there.
Assureful respects your privacy and abides by laws and regulations related to data protection and privacy, including maintaining SOC 2 compliance. We use your business data to ensure that our rating of your business is accurate so you receive the best possible price.
See how much you'll save in 60 seconds
Product liability insurance that adjusts to your sales - averaging 42% less than traditional insurers.
No obligation. No credit card. Cancel with 30 days' notice.