Ecommerce insurance
Product Liability Insurance For Amazon and Shopify Sellers
We provide pay-as-you-sell general liability insurance designed specifically for eCommerce. With premiums on average 42% lower than other A-Rated Insurers.
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Indicative quote only — actual premium confirmed during application
Select a category and enter revenue to see your estimate
No yearly projections. No guesswork. Get stress-free insurance with Assureful.
Most traditional insurance isn't designed for eCommerce. Premiums are based on annual forecasts, charged upfront or through high-interest premium financing. This leaves you vulnerable to under-insurance if you surpass your sales projections or eats into your bottom line if you over-insure.
Assureful offers accurate online seller insurance based on actual sales, eliminating the guesswork. Our monthly-billed and pay-as-you-sell insurance ensures you maintain the right coverage without the stress.
Designed by eCommerce sellers, for eCommerce Sellers
Assureful is not a broker. We're the underwriter.
You're covered directly by us, with claims handled by our trusted claims administrator. No sharing your data with third-party insurers to find the best quote.
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Fully compliant and connected with all major eCommerce platforms
Get the most accurately rated and fairly priced liability insurance for eCommerce
Get a bespoke quote in minutes
Our proprietary machine learning technology assesses your product mix against 33,000+ product categories to give you the best quote tailored to your needs. Without the need for lengthy application forms.
Pay monthly with no interest or hidden fees
Connect your seller accounts and let our technology automatically adjust your monthly premium based on actual sales, not an annual forecast.
Sell fully assured
With eCommerce insurance that syncs your actual sales and is backed by A rated Insurers, you can maintain coverage for exactly what you sell every month without lifting a finger.
Ready to get Stress-Free Insurance?
Join thousands of eCommerce sellers who trust Assureful for their liability coverage.
GET A QUOTENo obligation quote. Policies can be canceled at any time, with 30 days' notice.
Hear from Our Customers
“Assureful has been amazing! They took care of everything with Amazon and finding the right insurance for our Amazon Product was really easy. Highly recommend for all e-commerce sellers!”
Waterglider International Founders
Frequently Asked Questions
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Accurately rated and fairly priced Commercial General Liability Insurance to fit your eCommerce needs
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