
How Much Does A $1,000,000 Insurance Policy Cost? A Beginner's Guide To Typical Premiums
Key Takeaways Amazon requires sellers with $10,000+ in monthly sales to carry at least $1 million in general liability coverage, and failing to comply or u
Ecommerce insurance
We provide pay-as-you-sell general liability insurance designed specifically for eCommerce. With premiums on average 42% lower than other A-Rated Insurers.
Indicative quote only — actual premium confirmed during application
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Most traditional insurance isn't designed for eCommerce. Premiums are based on annual forecasts, charged upfront or through high-interest premium financing. This leaves you vulnerable to under-insurance if you surpass your sales projections or eats into your bottom line if you over-insure.
Assureful offers accurate online seller insurance based on actual sales, eliminating the guesswork. Our monthly-billed and pay-as-you-sell insurance ensures you maintain the right coverage without the stress.


You're covered directly by us, with claims handled by our trusted claims administrator. No sharing your data with third-party insurers to find the best quote.
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Key Takeaways Amazon requires sellers with $10,000+ in monthly sales to carry at least $1 million in general liability coverage, and failing to comply or u
```html What Actually Happens When You Skip Commercial Auto Coverage A seller ships 500 units via personal vehicle to a local retailer. On the way, they hi
```html Key Takeaways # Summary Most eCommerce sellers pay $42–$73 monthly for general liability insurance. The same coverage costs 30–40% more at some pro
Our proprietary machine learning technology assesses your product mix against 33,000+ product categories to give you the best quote tailored to your needs. Without the need for lengthy application forms.
Connect your seller accounts and let our technology automatically adjust your monthly premium based on actual sales, not an annual forecast.
With eCommerce insurance that syncs your actual sales and is backed by A rated Insurers, you can maintain coverage for exactly what you sell every month without lifting a finger.

Join thousands of eCommerce sellers who trust Assureful for their liability coverage.
GET A QUOTENo obligation quote. Policies can be canceled at any time, with 30 days' notice.
“Assureful has been amazing! They took care of everything with Amazon and finding the right insurance for our Amazon Product was really easy. Highly recommend for all e-commerce sellers!”
Waterglider International Founders
Accurately rated and fairly priced Commercial General Liability Insurance to fit your eCommerce needs
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